Joint Training Program, Bachelor in International Business Administration between Hong Duc University and Rajamangala University of Technology Thanyaburi Thailand

                                               CURRICULUM OF HIGHER EDUCATION

                                        (Associate in training with RMUTT)

Curriculum’s name: International marketing

Training level: Higher education/Bachelor Degree

Training branch: Business Administration

Type of study: Full-time 

1. Training objectives:

1.1 General objectives:

The graduated students from the international marketing programme will have good political virtue, conduct and health. They also have an excellent professional knowledge and an expert practical skill; an ability in working independently, creatively and in solving matters of Marketing major.

1.2 Specific objectives:

1.2.1 Specialized knowledge:

The main purpose of the international marketing programme is to provide students with the knowledge of management; business administration; marketing. Moreover, the programme cultivates for students the skills of analysing, solving  and applying marketing into production and business activities and it also improves competence in adapting to highly competitive business environment on a global scale. Besides, the programme is designed to provide sutents with knowledge and skills to organize and manage market searching activities; design and make plans in developing market, products, distribution, advertisement, promotion…

Students will have chances to deal with real situations happening in business and economic activities. After accomplishing the course students will possess high awareness of various forms of marketing in business environment; be able to carry out exchanges to fulfill the human’s needs and desires

1.2.2. Skills

Students are trained in practical skills, applying marketing knowledge to consult; draw up the marketing program, the business strategies and plans; and organize business activities, and found new companies.

Along with the development of the economy, the need of manpower with high qualification and excellently practical skills in marketing major has also increased rapidly. The bachelor of marketing course equips students necessary marketing skills in order to get succeeded their career at companies and organizations throughout all industries.

1.2.3. Prospective career:

- Job position: Graduated students are able to work independently in Vietnamese and foreign organizations, companies and corporations.

- Functional Job: Graduated students are economic management staff who has enough qualification for examining, directing, managing and implementing specific tasks in marketing field.

1.2.4. Health: Physical fitness to accomplish tasks assigned.

2. Duration course: 4 years (48 months)

3. Total credit point: 136 credit points

4. Candidates

Candidates shall have participated in the national university entrance examination with A or D₁ branch and achieved minimum points set by the Ministry of Education and Training at that year. They also have at least the English degree of 4.5 IELS.

5. Training process and graduation requirements:

Successful candidates will study one year (including 32 credit points in the training curriculum) at Hong Duc University and three following years at RMUTT Thailand.

6. Scored board

7. Programme Contents

Curriculum of International Business Administration

(International Program)

GENERAL DESCRIPTION

Ord.No.	Contents	No. of credits
1	General education courses	30
	Social Sciences and Humanities Social Science Humanities	6 3 3
	1.2 English Languages	12
	1.3 Sciences and Mathmatics	6
	1.4 Physical , Recreation and Activities	1
	1.5 Intergration	5
2	Specialized Business courses	100
	2.1 Business core courses	36
	2.2 Major required courses	42
	2.3 Major selectives courses	15
	2.4 Major experience in career	7
3	Free selective Courses	6
	Total	136

 

Details for each semester and academic year

(International Program)

First Year student
1st Semester		Units
01-110-xxx	Social Science Course	3
01-320-001	Fundamental English	3
01-610-xxx	Recreation and Activities	1
09-121-045	General Statistics	3
05-390-101	Principles of Management and Ogranization	3
05-490-103	Principles of Accounting	3
Total		16
2nd Semester
01-210-xxx	Humanities Course	3
01-320-002	English for Business Communication	3
xx-xxx-xxx	Recreation Course	3
09-xxx-xxx	.......(Thai Language)........	3
05-290-101	Principles of Marketing	3
05-790-101	Principles of Economics	3
Total		18
Second Year
1st Semester
01-320-xxx	English	3
01-320-xxx	General English	3
05-390-201	Quantitative Analysis in Business	3
05-591-101	Computer and Business Information Techonology	3
05-790-302	Economic Analysis	3
05-190-201	Introduction to Internationnal Business	3
Total		18
2nd Semester
05-190-309	Global Management Concepts	3
05-390-103	Statistical Analysis in Business	3
05-690-205	Principles of Business Finance	3
05-890-220	English for Business Comunication	3
05-xxx-xxx	Major Selective Course 1	3
xx-xxx-xxx	Integration	2
Total		17
Third Year
1st Semester
05-190-302	Regional Business Systems	3
05-190-303	International Trade	3
05-190-305	International Organizations	3
05-190-307	Export and Import Administration	3
05-390-301	Production and Operations Management	3
Total		15
2nd Semester
05-190-301	Multinational Enterprise Administration	3
05-190-306	International Finance and Banking	3
05-390-321	Preparation professional Experience	1
05-190-308	International Marketing Administration	3
05-xxx-xxx	Major Selective Course 2	3
05-xxx-xxx	Major Selective Course 3	3
Total		16
3rd  Semester Summer
05-390-323	Training in Business Administration and Economics OR	3
05-390-324	Overseas Experience in Business Administration and Economics	3
Total		3
Fourth Year
1st Semester
05-190-403	Laws of International Business Transactions	3
05-190-402	International Logistics Management	3
05-190-404	International Business Research	3
05-xxx-xxx	Major Selective Course 4	3
05-xxx-xxx	Major Selective Course 5	3
xx-xxx-xxx	Free Selective Course 1	3
Total		18
2nd Semester
05 – 190 - 401	Strategies for International Business	3
05 – 190 - 406	Seminar in Internation Business	3
05 – xxx - xxx	Preparation for professional Eperience Course 2	3
05 – 190 - 411	International Business Communication	3
xxx- xxx - xxx	Free Selective Course 2	3
Total		15

 8. Training Plan

8.1. English Learning

- Duration: 5 months (From October to february of next year)

- Graduation requirement: IELTS 4.5

8.2. First  year Training (In Hong Duc University)

- First Semester: 5 months (from March to October)

- Second Semester: 5 months (from September to January of next year)

From February (after finish two semesters in Hong Duc University) students will study in RMUTT University for the left 3 years.

9. Subject Description (In the appendix)

10. Lecturer in charge

First Year in Hong Duc University
1st Semester		Lecturer
01-110-xxx	Social Science Course	Faculty of Social Science
01-320-001	Fundamental English	International Education Centre
01-610-xxx	Recreation and Activities	Faculty of Physical Training
09-121-045	General Statistics	Faculty of Natural Science
05-390-101	Principles of Management and Ogranization	Eco. And B.A. Faculty Nguyen Thi Loan Ngo Chi Thanh
05-490-103	Principles of Accounting	Eco. And B.A. Faculty Nguyen Thi Thu Phuong Pham Thi Bich Thu
2nd Semester
01-210-xxx	Humanities Course	Faculty of Social Science
01-320-002	English for Business Communication	International Education Centre
xx-xxx-xxx	Recreation Course	Faculty of Physical Training
09-xxx-xxx	.......(Thai Language)........
05-290-101	Principles of Marketing	Eco. And B.A. Faculty Nguyen Duc Viet Le Quang Hieu
05-790-101	Principles of Economics	Eco. And B.A. Faculty Do Thi Man Dao Thu Tra

 

11. Material facilities for study:

11.1. Classes: 01 English class is accommodated with full audiovisual equipment (at International Education Centre)

11.2. Teaching materials:

12. Instruction for use

            The international marketing programme is designed based on the curriculum of higher education about International Marketing, and the programme of Business Administration Faculty of RMUTT and others universities at home and aboard

            The international marketing programme is a basis for the President to administer training quality, is a compulsory requirement for all speciality faculties to seriouly follow contents and programme designed.

12.1. Training department:

- Acting as counsellors in selecting candidates participating the associate programme

- Cooperating in constructing the training plans.

- Managing the process of teaching-studying English within 5 months (duration, programme, examination, evaluation)

- Cooperating in managing the training process at Hong Duc University and RMUTT Thailand as well.

- Cooperating to accomplish all procedures to appove the students’ results in the studying duration at Hong Duc University

12.2. Economics and Business Administration Faculty:

- Cooperating with others departments in appointing qualified lecturers to teach subjects in the curriculum.

- Administering students in the teaching duration at Hong Duc University

12.3. International Cooperation Department

- an important division in exchanging information related to the training activities between these two universities.

- presiding in compiling and submiting documents to Ministry of Education and Traing for getting approval for the programme.

12.4. Planning – Financing Department:

- Coordinating with related departments to make plans for incomings and outcomings of the programme and submit to the President of Hong Duc University for approval.

- Consulting the policies for managing and teaching in the associate programme

12.5. Organization – Personnel Department.

- Proposing in assigning and training human resources for the programme afterwards. 

- Consulting the preferential policies for staff and lecturers who take part into the asssociation programme.

12.6. International Education Centre:

- A teaching English centre for students.

     DEAN OF HONG DUC UNIVERSITY

      

 

 APPENDIX

 Subject Description

1/01-110-003 Human relations

Theories related to human relations, human behavior, human relations in families, human relations based on Thai culture and Buddism, human relations in working organizations, motivation, human relations and leadership, communication, and training for human relation skills development.

2/ 01-110-004 Society and Environment

Society and the circumstances of the enviroment, basic concepts in ecology, natural recources and the environment, pollution crisis and control, system analysis an assessment of impacts on the enviroment, and the enviromental management.

3/ 01-110-008 Social Science Research

Importance and concept, kinds and objectives of social science research, the theory and literacture concerning the problem topic, research design, kinds of variable, formulating research problem, collecting data, scrutinizing data, analyzing an interpreting data, data presentation, proposal writing and reporting social science research.

4/ 01-110-009 Development of Social and Life Quality

Philosophy and ethical principles in living and working, self perception and attiudes, Dharma and life quality development, individual roles and responsibility, self - administation and adjustment to social activities, development of interpersonal skills, efficiency and effectiveness in work.

5/01-110-010 Society and Economic

Concepts of social science methodoly, interrelationship between society and economics, evolution of economic systems, economic fundamentals, price mechanism, market and human resources, economic institutions, socio - economic development and its impacts on cultural and social changes sustainable.

6/ 01-110-012 Sufficiency Economy for Sustainable Development

Concepts of sufficiency economy phisolophy and sustainable development, application of phisolophy in dealing with social an economic problems in Thailand, case study on successful sufficiency - economy actitudies in Thailand.

7/ 01-210-001 Information and Academic Report Writing

Information and research, information sources, services and resources, information access, bibliografy collecting, analyzing, synthesizing and evaluating information, and report writing.

8/ 01-210-004 General Psychology

Definition, the origin of psychology, genetic and environmental factors, human development, basic human physiology, sensation and perception, learning, motivation and emotion, intelligence, personality and adjustment, mental health, abnormal behavior, social behavior.

9/01-210-007  Introduction to Logic

Thinking argumentation, deductive, inductive, fallacy, characteristics of sound argument, evaluation and verification of an argument.

10/ 01-210-008 Reasoning and Ethics

Thinking argumentation, everyday life reasons, characteristics of sound argument, virtue ethics, features of virtues, freedom and responsibility, ethical problem, good life and ethical reasoning.

11/ 01-210-012 Thai studies

The origin of Thais, socio-economy and politics, Buddism, tradition, language and literature, fine arts and Thai handicrafts, Thai music and drama, Thai foods, and heritage of Thai wisdom.

12/ 01-210-013 Thai culture

Characteristics and backgrounds of Thai culture in the following categories: literature, painting, sculpture, architecture, rituals, songs of folk activities, music, plays; etiquette and conducts on the basis of Thai culture.

13/ 01-320-001 Fundamental English

English structures and grammar from different written texts

14/ 01-320-002 Comumunicative English

Development of listening, speaking, reading and writing abilities, key language structures, language for communication in various situations.

15/ 01-320-003 English Conversations

Vocabulary, expressions and language structures appropriately used in various situations according to native speakers’ culture.

16/ 01-320-004 English Reading

Finding meaning of words, expressions, and statements, reading strategies, development of reading abilities.

17/ 01-320-005 English for Job Application

Vocabulary, expressions and language structures and documents used in job application and job interview.

18/01-320-006 English for Science and Technology

Vocabulary, expressions and language structures, listening, , reading and writing on science and technology topics.

19/ 01-320-007 English for Presentations

Vocabulary, expressions and language structures for presentations, types of project works, media, written and oral presentations.

20/ 01-110-045 Mathematics

Sets, number system, elementary logic, techniques of counting, permutation and combination, introduction to probability theory, the biominal theorem, sequence and series.

21/09-121-045 General statistics

Descriptive statistics, probability, random varialbe, probability distribution of random variable, sampling distribution, estimation, hyphothesis testing of population, Chi-squared test.

22/ 09-130-042 Internet technology for Daily Uses

Internet technology utilization in organizations, personnel or home usage, fundamental knowledge of e-commecer, tools and techniques for the Internet, world wide web, web desing and development by means of applied software, aprropriate application of the Internet in variuos aspects.

23/ 09-311-052 Biology and Sufficiency Economy

His majesty the King’s sufficient economy philosophy, sufficient economy and biology, living by using the sufficient economy philosophy, effects of sufficient economy on environment, and field trip.

24/ 09-410-044 Science and Technology

Definition and processes of science, computer and information technology, introduction to material science, renewable energy technology, astronomy and advanced space technology.

25/ 09-416-056 Alternative Energy

Definition and types of energy, solar energy, wind energy, water power, biomass energy, geothermal energy, nuclear energy, application and conversation energy.

26/01-610-001 Individual Sports

Fundamentals of individual sports and human development in the following five aspects: physical, psychological, emotional, social and intellectual development; practice of basic skills, playing methods and rules of the individual sports selected.

27/ 01-610-002 Team Sports

Fundamentals of team sports and human development in the following five aspects: physical, psychological, emotional, social and intellectual development; practice of basic skills, playing methods and rules of the individual sports selected.

28/ 01-610-003 Recreation for Daily Life

Fundamentals of recreation, organization of recreation activities, and selection of appropriate recreation activities.

29/ 01-610-006 Weight Training for Health

Fundamental knowledge of factors of health, building up to physical fitness in relation to health, fundamental knowledge of weight training, basic skills of weight training and creation of weight training programming.

30/ 01-610-007 Basic Skin Diving

Fundamental knowledge of basic skin diving, swimming strokes, life saving skills, and physical fitness building up; outdoor study.

31/ 01-610-008 Social Dances for Health

Fundamental knowledge of health factors, building up physical fitness, history of social dances for good health.

32/ 01-010-003 Life Management in Modern Society

The relation in a family and the community, Culture, tradition and the living, buying the saving in the every day life, household account, the communication for reinforce the relation, building immunity in a family and the community.

33/ 01-010-007 Life on Films

Concepts of life on films, critique of human life in terms of psychology, religion, philosophy and culture on films or drama in the issues of factors affecting thinking, vision, life living an society.

34/ 01-010-010 Personality Development

Concepts and importance of personality development, psychological theories of personality development and personality assessment, mental health and adjustment, personality development in clothing, language for communication, creativity, social etiquette, emotional quotient, human relations, leadership and followership.

35/ 01-010-011 Organization an Administration in Camping

The principles of organization and administration of camping, types of camping, Evaluation of camping management, outdoor study

36/ 09-090-009 Technology and Globalization

Environmental situations from science and technology development, global warming and its effects, renewable energy technology such as water power, wind energy, nuclear and its application, astronomy and advanced space technology, food and nutrition, healthy food, food safety, anf field trip.

37/ 09-090-010 Science an Nature

Nature an evolution of science and technology, relationship among natural compositions, natural phenomenon, distribution and consumption of natural resources, management and appropriate use of eco- technology.

38/ 10-100-011 Architecture for Eco-Tourism

Concepts and history of architectual desings of the communities an attractions both in Thailand an overseas, eco-tourism, urban culture an social life in relation to aesthetics, beaty concepts, architectual designs and different attitudes in understanding the values of architecture and its conversation for eco-tourism.

39/ 11-110-012 Home Health Care

Basic concepts of physical and mental health, sex educacion, health care according to ages, basic health care for risk sistuations and illness conditions, principles of exercises for different ages, application of Thai traditional medicine in health care.

40/ 05-190-201 Introduction to International Business

Main factors and structures essential to understanding in international business: the enviroment, indentification and analysis of problem in international business, international business ethics.

41/ 05-290-101 Principles of Marketing

Roles and importance of marketing to society and economy, development of marketing concepts, activities and duties, purchasing characteristics and behaviors of individual matkets, factores influencial to the determination of marketing mixes, marketing strategies suitable for individual mixes, applying moderm technology to marketing activities, marketing ethics and social responsibility.

42/ 05-390-101 Principles of Management and Organization

Nature an characteristics of business formations, principles of management and organization, concepts and management development, factors related to management, various responsibilities of the manager in planning, organizing, directing, and controlling, the impacts of various functions toward the organization, business ethics and social responsibility.

43/ 05-390-103 Statistical Analysis in Business

Concepts and application of statistical in business, random variables, distributions of random variables, random sampling, sampling distribution, estimation, , hyphothesis testing, regression analysis, analysis of time series, measure of dispersion moments, elementary probability theory, and correlation.

44/ 05-390-201 Quantitative Analysis in Business

Techniques of mathematic model for decision making, decision making theories in business, basic principles of benefit calculation, limitation, models of business problems for making decision in business, analysis and evaluation of business projects.

45/ 05-390-301 Production an Operations Managenment

Concepts of production and operations, production process, forecast need, location selection, plant layout, production process design, product design, cost control, production quality and quality control, inventory management, facilities, safety in production process, different production techniques.

46/ 05-490-103 Principles of Accouting

Concepts and objectives of accouting, usefulness of accouting information, concepts and methods of double entry accouting, accouting cycles of individual types of business, accouting adjustment, trial balance, working paper preparation and financial statements.

47/ 05-591-101 Computer and Business Information Technology

Methodology in information processing, history of computer, fundamentals of computer systems and components of computer systems, concepts of computer systems applications in various sections of business sectors, using office programs i.e. word processing, spreadsheet, presentation program, network communication, the Internet system. 

48/ 05-690-205 Principales of Business Finance

Concepts and importance of business finance, business goals, roles and funtions of financial management, conflicts of interest, ethics and corporate governance, forms of business organizations and taxation, analysis of financial statements, financial forcecasting and planning, working capital management, time value of money, capital budgeting, financial structure and sources of funds.

49/ 05-790-101 Principals of Economics

Basic concepts of micro and macro economics including demand and supply, martket equilibrium, consumer and producer behavior, pricing in perfect and imperfect competition markets, basic national income, fiscal and monetary policy, international trade and economic development.

50/ 05-890-220 English of Business Communication

Principles of reading and writing business correspondence, letters of invitations, letters of congratulations, letters of appreciations, letter of condolences, inquiries and requests, replies to inquiries and requests, orders and acknowledgement of orders, memorandums, notices and advertisements.

51/ 05-190-301 Multinational Enterprise Administration

Multinational enterprises of transnational corporations with emphasis on public policy issues on both home and host countries, problems and obstacles, wider operations and goals of multinational enterprises.

52/ 05-190-302 Regional Business Systems

Business systems in one selected region, international organizations and their effects on business management in the region, affective regional environment, problems and obstacles in business management in the region.

53/ 05-190-303 International Trade

International trade concepts and theories, international trade policies and instruments, multilateral trading systems and institutions such as the World Trade Organization, regional economic integration and implications on international trade and investment, foreign investment, trade balance and international balance-of-payment accounts, balance of payments adjustment, foreign exchange markets; determination of exchange rates, international monetary systems, and other current concerns, analysis of the impacts of international trade on economic growth and development through problems, past and currents issues, case study.

54/ 05-190-305 International Organizations

Nature and functions of international organizations - both regional and global, their impacts on international business, advantages and disadvantages of setting up international organizations, students’ research on sector related to international organizations in Thailand.

55/ 05-190-306 International Finance and Banking

International foreign exchange, international money markets, international fiscal policies, operations of commercial banks and international financial institutions, operations of the foreign affairs section of commercial banks, various practices in international finance business.

56/ 05-190-307  Export and Import Administration

Practices and regulations of import and export policies, procedures and practices of export-import financing, letters of credit, packaging sales promotion, transportation, insurance and document preparation, laws and regulations governing the shipment of goods (customers procedures), problems and government assistance related to export and import administration.

57/ 05-190-308 International Marketing Administration

Differences between global and local martkets, affective environment upon international marketing, globalization of marketing activities, a variety of marketing issues (branding, segmenting, positioning, pricing, distribution, advertising, etc.) from cross-national and cross-cultural perspectives, assessing appropriate global opportunities, strategic planning for international marketing.

58/ 05-190-309 Global Management Concepts

Management concepts adapted to multinational enterprises, different concepts, different environments in different countries, impacts of the differences on multinational enterprises management.

59/ 05-190-401 Strategies for International Business

Various aspects of strategic management processes, techniques, planning, implementation, control and evaluation, analysis and formulation of strategies in various sistuations, case study.

60/ 05-190-402 International Logistics Management

Management procedures and logistical activities within the international business evironment, warehousing, transportation, transportation agencies, transportation management, documentary procedures, conditions of shipping arrangement and responsibilities of shipping brokers and agents, inventory control, packaging, and legal aspects related to international logitics.

61/ 05-190-404International Business Research

Research process and methodology, application to international business, data sources in relation to international business, data analysis, research report writing, effective decision-making in to international business.

62/ 05-190-406 Seminar in International Business

Critical evaluation of problems in international business environments, problem analysis and solutions, project planning, case study.

63/ 05-190-411 International Business Communication

Integration of the overall principles and applications of effective international business communication with focus on one selected language, language skills development for oral and written communication in international business.

64/ 05-790-302 Economic Analysis

Micro and macro economics theory focusing on consumer and producer behavior, market equilibrium, national income, national income, monetary policy, finance and international economics, application of various economic theories to economic phenomenon.

65/ 05-190-403 Laws of International Business Transactions

General legal aspects related to international business environments, their impacts on international business, specific rules and regulations concerning export and import transactions incluide intellectual property right, ethics and using the law with regard to business ethics and social responsibility.

66/05-190-405 International Investment Theory

Concepts, theories, and factors of international investment, opportunities and evaluation, sources of funds, problems and impacts of international business.

67/ 05-190-407 International Cargo Insurance

Concepts, importce, principles and types of international cargo insurance

68/ 05-190-408 International Business Negotiations

Concepts, importance, process, planning and techniques of international negotiation, theories and practice of international negotiation.

69/ 05-190-409 Doing Business in Thailand

Business environment in Thailand, affective factors on business in Thailand-economics, politics, society, laws and others.

70/ 05-190-410 Comparative Culture

Comparison of two selected world or regional cultures, with emphasis on socialization, advantages and disadvantages, cultutal influences on human group behavior etc., their impacts on business.

71/ 05-190-412 Management of Innovation by MNEs

Concepts, framework, and of MNEs, marketing issues in buniness innovation - branding, segmenting, positioning, pricing, distribution, advertising, etc.

72/ 05-190-414 International Huma Resource Administration

Principles of international human resource administration, differences between domestic and international human resource administration in terms of recruitment and selection process, performance appraisal, motivation, training and development of personnel and labor relations in home and host countries.

73/ 05-890-207 Listening and speaking in Business English

Listening comprehension, development of fluency in listening and speaking skills in various business situations - expressing ideas, agreeing and disagreeing.

74/ 05-890-317 English Business report writing

Types and techniques of business report writing, information collection, selection and organization, conclusions and recommendations, report presentations.

75/ 05-890-319 English business Project writing

The course gives relevance to writing technique use for research. It focuses on the procedure of collecting and presenting information which includes the study of developing business research, business plan and company valuation.

76/ 05-890-327 English for Trade communication and negotiation

Techniques for trade communication and negotiation, communication and trading strateges, considering the treaty on ASEAN, NAFTA, EU, APEC, WTO and other international trade agreements

EU, APEC, WTO and other international trade agreements.

77/ 05-890-431 English for Public relations in Business

Development of English skills for public relations, public relations through various media.

78/ 05-890-432 English for Tourism Business

Development of communications skills - the four English language skills needed for tourism industry, i.e. hotels and restaurants services, travel agencies and airlines services, with emphasis on listening and speaking.

79/ 05-890-438 English for Import - Export Communication

Communication skills i.e. reading, writing, listening and speaking skills needed for international trade, such as telephoning, teleconferencing, writing business emails and formal business letter format.

80/ 05-890-457 English for International Business and Trade

Vocabulary and expressions used in international business and trade, development of the four English language skills for communication in international business and trade.

81/ 05-891-318  Listening and Speaking in Business Chinese

Emphasis is on listening and speaking Chinese for everyday use and for business, development of effective communication in various situations e.g. interviewing, telephoning, making appointments, negotiating.

82/ 05-892-318 Listening and Speaking in Business Thai

Listening and speaking Thai language for every use and for business, development of effective communication skills in various situations e.g. interviewing, telephoning, making appointments, negotiating.

83/ 05-191-411 International Purchasing Management

Purchasing principles and management, forming a unit, purchasing policy, determining the quality of purchase, low-cost raw materials, timing and periods of purchase, quality control and inspection, choosing both domestic and international supply sources, various kinds of international purchasing and documents, production or purchasing policy, purchase control and financing.

84/ 05-191-412 Warehouse Management

Methods and tools necessary for analysis and management of ports and warehousing, concentrating on container management and warehouse performance measurement, and the effects of technology on ports and warehouse management.

85/ 05-191-413 Distribution Management

Principles and theories related to the distribution of goods, transportation scheduling and distribution planning, identifying choices of mode, route, flow of merchandise, sustaining operations and continuity.

86/05-191-414 Inventory Control Management

Principles and theories related to inventory control, process of importing - maintaining, and exporting merchandises to end user, production planning and inventory drawbacks, improving inventory control management and integrating inventory control management and integrating inventory control to logistics system.

87/ 05-191-415 Multi - Model Transportation

Concepts associated with various transportation systems and management, utilization of transportation systems, managing transportation expenditure, identifying factors affecting transportation models, increasing competitive potential.

88/ 05-191-416 Seminar in International Transport Management

Strategic management process in international transportation, logistics issues currently affecting the industry, intergrating various business subject areas for top-level policy and decision-making, analyzing the competency of Thai and regional transportation systems.

89/ 05-290-204 Advertising and Public Relations

Roles and importance of advertising to marketing, advertising campaign, determining budgets, advertising statements, advertising media, testing the achievements of advertising, advertisng law and code of conduct, theories and concepts of communication, determining objectives and target groups to strategically plan for public relations, morality and ethics of a mass medium and public relations personnel, operations of the government, private and non-profit organization sectors.

90/ 05-290-307 Services Marketing

Characteristics of service markets and consumer behaviors, differences between product and service markets, using marketing mixes to accomplish service quality, customer satisfaction and service loyalty, concepts and principles of service marketing to generate the highest satisfaction.

91/ 05-290-402 Brand Management

Concepts of brand equity and its elements, brand awareness, brand image, brand loyalty, measurement of brand equity value, determination of strategies and marketing planning, marketing planning, market mix for creating brand equity.

92/ 05-390-204 Organization Theories

Analysis and comparion of the differences between various kinds of organizational structures established from the past to the present, theorists’ academic concepts of organization theory, the structures conceived under several theories and capable of facilitating the constitution of relationships and collaborations among people at all levels in an organization.

93/ 05-390-403 Small Business Management

Small business transactions, business planning, opportunities of small business enterprises, marketing planning, production management, funding and personnel management, sources of information, details of laws, state restriction problems affecting small business transactions at present and in the future, practive of business planning.

94/ 05-490-201 Taxation

Concepts, appraisal procedures and tax collection according to the revenue code, different kinds of taxes - personal income taxes, corporate income taxes, withholding taxes, value-added-taxes, business taxes, duties and stamps.

95/ 05-190-413 International Business Entrepreneurship

Theories and practical aspects of international business entrepreneurship, growths of new venture, writing international and domestic business plan, dealing with threats and problems during operations, utilizing appropriate strategies, case study.

Note: Studen evaluation is graded as

S - Satisfactory and

U- Unsatisfactory

96/ 05-390-321 Preparation for Professional Experience

Concepts of cooperative education process, principles of writing job application letters, selection of business sectors, principles of talking job interview, organizational culture, personality development, code of professional conduct, integrity and ethics, labor law, social security, 5s activity, quality assurance and work safety standard systems, using English for communication, report writing and presentation, planning, analyzing, solving immediate problems and decision-making skills, general knowledge in information technology and IT law, information searching.

Note: Studen evaluation is graded as

S - Satisfactory and

U- Unsatisfactory

97/ 05-390-322 Co-operative Education in Business Administration and Economics

Practical work experience in business and economics with a business enterprise under a collaborative planning between the university and the business, a full-time work under the supervision of a company staff and the follow-up of a supervisor, report writing and presentation, the student is stated of job descriptions and job planning and he/she must submit a report after completing the course for evaluation.

Note:  1. The training takes one semestrer

2. Student evaluation is graded as

S - Satisfactory and

U- Unsatisfactory

98/ 05-390-323 Training in Business Administration and Economics

Training in business administration and economics in a public or private business enterprise involved in the national economic system, working as a full-time staff under the supervision of a company staff and the follow up of a supervisor, report writing and presentation, The student is stated of job description and job planning and he/she must submit a report after completing the course for evaluation.

Note: 1. Job training takes at least 200 hours or one summer session

2. Studen evaluation is graded as

S - Satisfactory and

U- Unsatisfactory

99/ 05-390-324 Overseas Experience in Business Administration and Economics

Study tours, and/or training and/or practical work related to business administration and economics in a foreign country under the supervision of a supervisor, report writing and presentation.

Note: Student evaluation is graded as

S - Satisfactory and

U- Unsatisfactory